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A pure panorama untouched by humankind; the highly effective vitality evoked by wild and rocky sceneries. There isn’t any boundary that may include the stateliness of nature. Within the fast-paced world because the one we stay in, the main focus of Parajumpers SS22 marketing campaign is to take a while to be current within the second and discover true inspiration, by means of a mixture of the colourful vitality of nature and the progressive city angle, giving delivery to a newfound vitality and optimistic mindset.
Delicate, pastel tones are accompanied by deep, intense earthy hues, colouring the female, but sensible, clothes of the ladies’s assortment. The mix of colors and types create distinctive items which are in a position to adapt to any
setting, and on the similar time placing you within the highlight. Textures play a recreation of opposites: on one hand, delicate and aethereal; on the opposite, sturdy and hard-wearing. The boys’s assortment is a burst of energy and vitality because of the mixture of brilliant, pop colors and deeper, extra intense nuances, that spotlight the performance of the clothes. Model and sensible particulars go hand-in-hand, creating a set that can take you on an enriching life journey. The unbelievable and breath-taking photos of pure sceneries are mixed with trendy and concrete outfits, making a juxtaposition of opposites that completely mix with one another. A group deeply rooted and impressed by the resilient energy of nature.