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Ben Sherman World Artist Foundry launches the most recent instalment of the AW22 Ben Sherman international promoting marketing campaign that includes celebrated UK rapper and elegance icon Tinie Tempah. Starring in a number of Ben Sherman Autumn/Winter seems to be, Tinie is shot by the long-lasting menswear model in a full marketing campaign accompanied with a brief movie giving a uncommon glimpse behind closed doorways the place he cuts a placing determine within the Ben Sherman Signature and B by Ben Sherman collections. The inventive union between the 2 mavericks, Ben Sherman and Tinie, highlights a contemporary fusion of latest styling with eclectic originality.
Tinie is a prolific musical collaborator and has labored with the perfect within the enterprise. All know his chart-topping solo hits and quite a few genre-defying collaborations with Swedish Home Mafia, Martin Garrix, Wiz Khalifa, Rita Ora, Labrinth, Stormzy, and so many extra. He’s a document firm mogul and an entrepreneurial innovator making waves within the NFT house whereas additionally taking time to coach and convey his neighborhood together with him. Tinie is a revered designer and an structure aficionado; as a person of nice style, he stays humble and profitable in enterprise. At all times one step forward, he launched a hip culinary pop-up known as Raps through the pandemic. The record of awards and accolades in his profession goes on and on.
This season Ben Sherman World Artist Foundry is honoured to focus on and associate with Tinie, a South Londoner of proud Nigerian heritage whose onerous work ethic continues to see him go from power to power. It is stated genius by no means sleeps, and Tinie’s dedication and fervour for his craft maintain him on an ever-upward trajectory.
Tinie says of the model, “Ben Sherman has always been a staple in British culture. It was great to get the call to front the AW22 Menswear campaign. I enjoyed collaborating and shooting with the team, and it was great to reconnect with a brand that made such an impression on me coming up.
