Arthur J. Villasanta – Fourth Estate Contributor
Washington, DC, United States (4E) – Hogg’s call for advertisers to pull their ads from Ingraham’s Fox News show, “The Ingraham Angle,” continues to be heeded by a growing number of disgruntled advertisers. Hogg is a student and survivor of the shooting at the Stoneman Douglas High School in Parkland, Florida that killed 17 students and teachers. His call to for an advertiser boycott of Ingraham stemmed from the latter tweeting insults about him.
On March 28, Ingraham mockingly tweeted: “David Hogg Rejected By Four Colleges To Which He Applied and whines about it. (Dinged by UCLA with a 4.1 GPA…totally predictable given acceptance rates.)”
Hogg reacted to that uncalled for personal insult by urging advertisers to boycott The Ingraham Angle, and asking his Twitter followers to contact 12 companies that advertise on the show. Five companies immediately complied. Ingraham went on vacation leave a few days later to ostensibly spend more time with her family. She also sort of “apologized” as advertisers began to fleeing her show.
Hogg did not accept her supposed apology. “She only apologized after we went after her advertisers,” he said. “It kind of speaks for itself.”
Over the weekend, however, a 19th company pulled its advertising from Ingraham’s show. Ace Hardware, the world’s largest hardware retail cooperative, and the largest non-grocery American retail cooperative, said it will no longer advertise on The Ingraham Angle.
“I can confirm that we do not have any plans to nationally advertise on Ingraham’s show in the future,” said Ace’s spokeswoman. Ace had two ads on the show in March, including one on March 28, the day Ingrham launched her ill-fated attack against Hogg,.
Nutrish, TripAdvisor, Wayfair, Expedia, Nestlé, Johnson & Johnson, Stitch Fix, Jenny Craig, Hulu, JoS. A. Bank, among others have dropped her show. Ace Hardware is the 19th company to ditch Ingraham.
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