Arthur J. Villasanta – Fourth Estate Contributor
Menlo Park, CA, United States (4E) – Facebook’s biggest executive reorganization since its founding in 2004 is directed more at exploiting profitable future ventures than resolutely addressing the violation of individual privacy issues that continue to hound the social media platform.
CEO Mark Zuckerberg appointed new managers to handle Facebook’s core app, WhatsApp, Messenger and its push into blockchain technology, which is the tech behind cryptocurrencies such as Bitcoin and Ethereum. He also reorganized Facebook’s product and engineering organizations into three main divisions: the Family of Apps headed by Chris Cox; New Platforms and Infra under CTO Mike Schroepfer and Central Product Services headed by VP of Growth Javi Olivan. Facebook has also organized a new team dedicated to blockchain technology. The team’s boss is David Marcus, who was formerly in charge of Messenger.
Cox will oversee Facebook, Instagram, WhatsApp and Messenger that have more than five billion monthly users. New Platforms and Infra will incorporate all of Facebook’s long-term product and business efforts like virtual reality, augmented reality and the newly formed blockchain group. Central Product Services includes all of the shared features that operate across multiple products or apps such as ads, security and growth.
Facebook said the top level moves are meant to improve executive communication and user privacy. The latter will be addressed by Jeffrey Zients, a former Obama official who helped fix Healthcare.gov, will join Facebook’s board.
“This is an important time for Facebook as we take a broader view of our responsibility,” said Zuckerberg. “Jeff’s experience will help us navigate the challenges we face.”
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